How To Design A Powerful Logo
For attorneys, the first impression is key. As a lawyer, you would want your clients, judges, and juries to feel that you can be trusted. In fact, it is part of the professional code of ethics.
One of the things that can create your first impression is the kind of law office logo that you have. For your clients, your office logo is the first interaction that they will have with your law firm before they even start their consultation.
A good logo should project an image full of trust and professionalism. You may be wondering how one can send all those positive messages to people on a small logo. Here are some of the wonderful tips on how design the logo that is converting.
The first thing that you need to do is to define your audience. You should not just come up with something that has no relations with your area of specialization. You need to have a brand that defines the kind of values that people can get from you. You also need to let people know the kind of services that they should expect. You need to think like your client and imagine what kind of services that they would want.
You need to be worried about the kind of image you are portraying on the market. You see, you should not frighten people away as they fear to work with a unique lawyer.
You also need to mind your logo colors. The right colors are the most crucial parts when it comes to logo designing. It is something people notice first. Studies have shown that a greater factor that influences judgment on the first impression is made by colors. In fact, colors will make people feel things instantly.
If you choose the wrong colors, people will see you in the wrong way. Red colors will make people feel threatened and unsafe. You should make your clients feel cared for and safe. Pleasant shows peacefulness while blue shows strength and reliability. White should be calming. You need to take positive colors for your logo.
You should try your best to be unique. You may have to look up to some of the companies that you admire. You need to sample several logos that you find as well. You should not reinvent anything here. All you need to do is choose the fonts and colors that reflects your famous brand. You see, a good logo should develop brand recognition. And you need not be afraid to edit.
Your logo needs to be active one. Even though the design can’t move an inch, the design itself should make it jump off the page. A succesful logo should jump out at the clients that are potential. It should give them the desire to read more about you.
It should feel as if the design itself is in motion. The graphics should people feel it activity.