Steps to Building a Successful Medial Strategy
Social media has been termed as the fastest growing marketing tool in the current marketing trend as it offers businesses power to get into contact with millions of customers at the touch of a button. Given that 91% of internet users are using at least one social networking tool, it has become essential for every business to build an effective marketing strategy. Below are some key steps towards developing an effective social media strategy for your business.
Setup Your Goals
The start of a strategy is quite similar to any other marketing strategy. Make sure that you have identified what exactly your goals are before you an open an account on any social media. An important point to keep in mind is that social media is a long-term strategy that is aimed at building and strengthening relationships and brand identity as opposed to a quick selling marketing gimmick.
Come Up with a Plan
When developing a marketing plane, you must choose the social networks to get started with, determine how many times each account will be updated and decide on whether the updates will be conversations or announcements. It is also crucial that you decide on how to incorporate your social media strategy with your organization’s overall communication strategy.
Determine Your Niche
Social networks like Facebook, Twitter, LinkedIn, Stumble Upon, Digg, Reddit, Yelp and YouTube are all growing fast every day. Each the network has its pros and cons and opportunities and threats. It is up to you to carry out some research and identify which social network is best suited for your target audience. You must keep in mind that your niche will vary depending on whether your business is local, regional, national or international.
Appoint a Social Media Manager
If your company has adequate resources it is preferable to employ a social media manager with experience to deal with regular updating of the different social networks. If not, you can delegate the task of updating the social networks to your employees who are familiar and comfortable with the field.
Engage with Your Contacts: This is the most important aspect of a social media strategy. Your connections are the main influence you have in building and nurturing a positive corporate image. Make sure that you engage your contacts through both offline and online events.
Keep a record of the important statistics like the number of updates, number of feedback or comments, the number of new followers or fans and any other significant actions that took place. You must measure and analyze these vital metrics against your social media goals on a weekly or monthly basis.
As far as social media strategy is concerned, you must note that there is no precise science. The strategies will vary accordance with the business type and industry.