Right before you jump to the bandwagon that postcard printing is among the best marketing tools you can invest on, it is vitally important to know what personalized postcard printing is. As a matter of fact, size, paper stock, design file formats as well as coatings are the 4 elements considered when printing postcards. Every aspect plays an important role to ensure that you are only getting high quality.
The size of postcard does not necessarily indicate that there will be just a standard size to fit all postcard sizes. The reason for this is that, different sizes require different printing equipment. As a matter of fact, just a slight change in the postcard’s size might affect its price. Before you print the postcards, it will be a good idea if you are going to get some quotations from the printing company first. You’ll get an idea to how much postcards would cost you with this.
There are basically a couple of aspects for paper stock that you must be mindful about and these can be matte or glossy. If you want your personalized postcard be printed in full color, then you have to go between CS2 and C1S stock.
In C1S stock, one side of it is glossy and one side is matte while when you are using a CS2 stock, both sides have been given a glossy finish. Between these options, what was mostly used is the C1S due to the reason that the ink in postcard printing isn’t drying up on the glossy part of paper stock so by that, they lead in printing on matte side of the stock.
As for the design file formats, it is integral to make inquiries to the printing company for the file format they accept. Despite the fact that there are some printing companies that are accepting different file formats, still there are some that are using limited types of file format and software for their design creation. What these companies do is convert the personalized postcard design file in a format accepted by their printing equipment.
Finishing is as important as the first couple of steps mentioned for postcard printing. There are two different types of postcard coating or finishing and these include aqueous coating and UV coating. The latter provides that shiny feel and look to the postcard.
Aqueous coating however is providing minimal gloss or shine and it entails faster printing processes of the postcard. The reason here is that, aqueous coatings dry fast and for that, it is not hindering continuous printing process.