Be aware of the fact that successful and brilliant mobile app is not that easy to develop just because you are able to upload it on an app store. Therefore, it cannot be concluded that an app with rich feature is enough or satisfactory. And so, in order to have a large number of downloads, your app should be on the top charts which should come first by letting users know more about your app. In order to attain this, you should be able to turn the focus of these users on the new mobile application to ensure that your app gets the attention it deserves. In this matter is where these business owners and developers usually would get stuck and to the point of failing too.
You may not realize it but there are many mobile apps that are stagnant in app stores and have gone unused and unheard. It is said that 77% of the users who have downloaded or discovered these apps, will not even use it again after installation. Therefore, if users will not be engaged in your mobile app, there is a big chance that the time they spend is consequently low like a minute only.
Note that app owners with low promotion budget will never win, since there is no 100% guarantee for a mobile app business to be successful. But, considering that you optimize your market strategy, the chances of success will go higher.
Therefore, there are some tips to follow when you introduce your mobile app in the market.
The first to consider is investing in market research, by looking into the key players where your mobile app will operate since this will give information to your users on what they are looking for in an app. Analyses like the name of the apps, is it easy to remember, the keywords of the ranking of the app, and so on will prove useful in promoting the app and put it upfront on the right users. In order for you to do this, you can start in making a list that will determine where your app stands up against the competitors. This way, you will have an ideas if you missed some special features that your competitors are using and of which you have missed to incorporate in your app.
The reviews of customers are very important in knowing what they really want or need in a mobile application, and so it is good that in your marketing strategy the good and bad comments are being taken down into consideration and are not overlooked, as this is mostly the mistake in preparing the marketing strategy.