Instagram Reels being Tested in India after TikTok Ban. The Facebook-owned company has been making secret tests in India after the ban on 59 Chinese applications which included Tiktok and UC Browser.
Instagram Reels being Tested in India after TikTok Ban
Instagram Reels is a short video making application like TikTok which is inside the main Instagram application. Like TikTok, the app also offers a range of editing tools such as a countdown timer and those that change the speed of the video, for instance, to make it easier to capture creative content. Nevertheless, Instagram does not have the same kind of two-tabbed, scrollable feed, as provided by TikTok, only to watch the content of Reels.
“We’re planning to start testing an updated version of Reels in more countries,” says a spokesperson for Instagram when enquired about Reels in India.
Instagram has revamped the feature based on user reviews following the launch of Reels last year. Users said they wanted a room for compiling their Reels and watching others make them. Instagram has moved Reels to a dedicated space on the User Profile page to address these issues, and now includes Reels in its Explore section, if released by a public account. That offers Reels the ability to go popular by catching the attention of Instagram users who are not following the account of the creator yet.
The arrival of Reels in India is a great opportunity now as, in June, Facebook announced it had entered into a global deal with Saregama, one of India’s largest music labels, which would allow it to license video music and other social experiences through Facebook and Instagram. There are also partnerships with other Indian labels on Facebook, including Yash Raj Films, Zee Music Company, and T-Series.
It is not known when it will be available to all users in India as Instagram is just testing the waters in India as of now.
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