If you are traveling in a new place, or have gone somewhere for work or are simply looking to try out something new, you will most probably search on your cell phone for local places and get results immediately.
According to the statistics over eighty percent of the people who search for a local business end up visiting the store within a day, and the statistics also suggest that over forty five percent of the people searching online look for information online.
So these statistics make it pretty obvious why it’s extremely important for businesses to use strategies to ensure visibility. One such strategy involves search engine optimization, it lets your business be discovered by interested parties and shoppers nearby.
So if you are wondering about how exactly you can ensure that you are visible to these potential customers and what you can do to capture their interest, well the answer you are looking for is hyper local marketing.
Hyper Local Marketing
When you are looking to market your business in a specific location to a targeted audience, you use hype local marketing to identify potential customers. The purpose of hyper local marketing is to draw in customers through strategies that are built to specifically target the people who have previously shown interest in your business or products. These strategies work well with the existing messaging strategies, these strategies draw in the people who searched for nearby businesses with a query like “near me”.
Optimize your Business for Google’s “My Business”
If you want your business to be visible and reach as many people as possible, the first step you can take towards that is ensuring that your business is listed on Google’s my business. This way people searching for a local business will have an easier time locating your business, have all the information related to your business online include your address, working hours and phone number so people know how, when and where they can reach you.
Also this is going to help significantly with your other hyper local marketing efforts. Google will use the information that you have added to your business’s profile and add it to the list of search results whenever someone searches for something relevant on their search engines. It will be easier for a business to find an online digital marketing service that knows about all these strategies and uses them to promote and grow your business.
If your profile is thorough and complete, google will have an easier time assessing the relevance of your business to the search query and be better able to track the distance and location of the searches that are happening.
Make Your Business Known
Once you have listed your business on google it’s time for you to start thinking about building a reputation for your business, and the way you can do that is by establishing your presence on the local and social media.
These days social media is one of the most effective way for a business to promote their products and services, it is also the platform that is the most widely available for hyper local marketing.
If you were to host a page for your business on a social media platform like Facebook you will not only be able to interact with your clientele but you will also be able to promote your businesses to potential customers.